Raised on one of the busiest USA-MEX borders, Lalo, WALO’s Co-Founder & Managing Partner, grew up living in two worlds, which allowed him to witness how the convergence of cultures is shaping our country. That gave him a unique perspective that he truly enjoys showcasing in his work, and that has also broadened his perspective when tackling his clients’ marketing challenges.

Before becoming a Managing Partner, Lalo also worked as a Creative Director and Project Manager. He also served as the Marketing Director and Sales Executive for a software solutions company that serviced Fortune 500 clients such as General Motors, Johnson & Johnson and General Electric. In his 23 years in the advertising business he has helped build brands like AT&T, Southwest Airlines, the New York Lottery, McDonald’s, Miller Lite, Samsung, Jarritos and 7-Eleven.

Previous agencies include Dieste, Inspire, Moroch, and Lopez Negrete Communications.